Watkins also encourages potential 360° video creators to understand how much of an undertaking it can be. Those are the types of situations that are enhanced by this particular video format. That could be why many of the most popular 360° videos pertain to travel or unique experiences - see below. “The content has to support that.”įor that reason, he says, there are very few situations when creating video in 360° is actually “necessary.” But there are occasions when it’s useful - for example, if you’re trying to create an enhanced, but virtual experience of a certain setting. “When you share a 360° video, you're asking the viewer to take a larger role in experiencing it,” says Matthew Watkins, HubSpot’s senior video editor and animator. How to Create 360° Video: The Ultimate Guide 1) Have a good reason to shoot it. Not sure where to begin? We've got you covered with these five steps. Like any other visual content, it has to be created and shared strategically. No wonder that 360° video is becoming so popular - it virtually creates those experiences for us, right from the comfort of our online devices.īut 360° video - which could be described as a form of virtual reality that creates immersive visual content without additional hardware other than a screen - isn't as easy as buying a new camera and uploading your video online. We tell our friends about them, post the pictures and videos we've captured on social media, and - when they're really good - try to relive them. It seems that we're starting to prefer living those experiences over having material possessions.
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